MuleTide

2019, Dec 07 | Event Promotion

MuleTide

In December 2019 we threw a party to celebrate the Mule Spinner and to offer guest musicians a chance have their performances recorded, mixed and edited. The show was also a fundraiser for Over the Bridge, in support of musician mental health issues. The event name and identity needed to be catchy and festive without too much Christmas kischiness. The brand was transferred across different platforms both online, posters, stickers, tickets, and motion graphics to support the event and videos.

–Danielle, Ballad Creative

 

Printed Poster for Muletide Event: text says The Mule Spinner Presents Mule Tide Sat Dec 7, Doors 7PM, Ginger St. James, Deeps, www.deeps.ca, Over the Bridge, Brennagh Burns Band, Alfie Smith, New Rebel Westerners, Cory Mercer, Bryce Clifford, DJ Aerlie Wild, James Gray, Jess Parent, The Trainwreck Two, Lance Darren Cole, & More, Kicking in the Holiday Season, Mules Spinner, 11 Landsdowne Ave, Hamilton ON L8L 6N3 Tix $20 or PWYC, tix available at ticketscene, QR Code,

MULETIDE ticket

The Mule Spinner Presents Muletide Tix $20 Sat Dec 7 Doors 7 PM

Muletide Instagram

Muletide 2019 Facebook Event Cover

For the music videos I created an intro and lower thirds graphic as well as the ending credits. We made this graphic editable in Premiere so that the video editor could change the names of the performers without affecting the After Effects files.

For the actual event we had a graphic reminding the audience of the performers and some guidelines for attending a live recording.