Mary Simon
Mary came to me asking for a photoshoot to help promote her solo music career. A gifted songwriter and performer, Mary just celebrated the anniversary of her first album. The 2020-2021 COVID pandemic created a lot of hardship for musicians. For Mary, this gave her time and space to rebrand for the next chapter. Mary wanted a fresh look. Many of her shots were from more than 5 years ago. With the help of Jackie Connick who did her hair and makeup, we did an outdoor shoot featuring Cadillac Bill’s ’72 caddy up at Surface Farm. Once we did the shoot, Mary asked for help with her logo.
–Danielle, Ballad Creative
Wordmark
Sometimes, you just need a little help getting all the parts working together. Mary, in this case, already had her font picked out. So, a lot of the decision-making was already done. For this project, we did a color analysis, and added some extra elements to make it truly hers, and made the wordmark compatible with light and dark backgrounds.
Danielle is a graduate of the 