Case Study: Transforming the YWCA Hamilton Impact Report Amid Organizational Evolution (Full Report)
Introduction
The 2022–23 YWCA Hamilton Impact Report was developed during a transformative year for the organization. Having joined the team the year prior, I was already familiar with the YWCA’s mission, but this report marked a new chapter. With the launch of a bold strategic plan, a fresh brand identity, and significant leadership changes—including the departure of the Vice President of Philanthropy & Communications and Marketing Officer, and the return of the now Director of Philanthropy from maternity leave—the report needed to embody resilience and clarity while reflecting the organization’s evolving vision.
Challenges
This project presented unique challenges:
- Leadership Transitions: Adapting to shifts in the Philanthropy & Communications team while ensuring a cohesive narrative and seamless execution.
- Strategic Integration: Aligning the report with a new three-year strategic plan prioritizing equity, inclusion, and resilience.
- Gritty Realities: Communicating the organization’s critical work addressing systemic crises such as homelessness, opioid addiction, and gender-based violence, alongside its broader impact.
Role and Execution
As Graphic Design Coordinator, I played a key role in designing and producing the Impact Report. My contributions included:
- Strategic Alignment: Ensuring the report visually and narratively embodied the YWCA’s new mission and values.
- Photography: Providing authentic, emotive visuals that showcased the impact of the organization’s life-changing and life-saving programs.
- Design and Layout: Creating an engaging and accessible design to navigate complex, data-driven narratives with clarity and visual appeal.
- Team Collaboration: Partnering with a restructured Philanthropy team to highlight key achievements, including the launch of the Safer Use Space and the Emergency Reproductive Care Program.
Results
The 2022–23 Impact Report was widely praised as a dynamic communication tool during a period of significant change. Key outcomes included:
- Clear Mission Focus: The report effectively communicated YWCA Hamilton’s renewed commitment to tackling systemic issues with equity and compassion.
- Increased Engagement: Thoughtful storytelling and compelling visuals resonated with donors and stakeholders, reinforcing their support.
- Seamless Execution: Despite leadership transitions, the report was delivered on time and reflected the organization’s refreshed strategic vision.
Reflections
This project highlighted my ability to navigate organizational change and deliver impactful design solutions. It reinforced the importance of combining storytelling, strategy, and design to amplify the YWCA Hamilton’s mission, even amidst a dynamic and evolving environment.
(Full Report)
Sample Pages
Digital & Printed Versions