Case Study: Transforming the YWCA Hamilton Impact Report Amid Organizational Evolution (Full Report) Introduction The 2022–23 YWCA Hamilton Impact Report was developed during a transformative year for the organization. Having joined the team the year prior, I was...
Case Study: Designing for Impact – YWCA Hamilton’s 2023-24 Impact Report (Full Report) Overview As the designer of the 2023-24 YWCA Hamilton Impact Report, I was tasked with creating a document that balanced compelling visuals with a results-driven focus. The report...
Case Study: Bringing #WomenBuildHamilton to Life Through Impactful Design (Full Report) Introduction In 2022, as part of YWCA Hamilton’s commitment to transparency and storytelling, the organization released its annual Impact Report, a key communication piece for...
Mitch's Craft Kitchen Bread & Butter Pickles Mitch's Craft Kitchen Hot Sauce Case Study: Crafting a Standout Brand for Mitch’s Craft Kitchen The Challenge Mitch, the creative force behind Mitch’s Craft Kitchen, is known for his exceptional pickles and hot...
Case Study: Heartbeat Drums – Hand Drum & Percussion Classes This project stands out as one of my favorites due to its connection to music and the creative challenge of integrating rhythm into the visual identity. Heartbeat Drums, led by Mike, offers hand drum and...
Deeps - Aftermath of Last Night Deeps is a Hamilton-based musician who needed to brand his 2019 album In the Aftermath of Last Night. We took artistic direction from the industrial landscape of Hamilton, which is featured in a lot of the songs on the album....
Niblick Pub Summer & Fall 2017 Menus In 2017 The Niblick Pub needed a new menu with a fresh look. With patio season approaching the menus needed to excite customers as well as be lighter on staff who had to carry heavy book-style menus to date. I designed...
Hi! I’m Danielle, a graphic designer with 8+ years of experience creating impactful fundraising materials for non-profits and charities. From donor campaigns to annual reports, I craft designs that engage supporters and amplify missions. With a Bachelor of Design (Honours) from YSDN and a Professional Writing Diploma, I currently serve as Graphic Design Coordinator at YWCA Hamilton, delivering creative strategies that drive results. I also co-lead the Apostoleas Project, a multidisciplinary arts initiative funded by the Ontario Arts Council. When I’m not designing, I’m performing as a musician across Southern Ontario or exploring new creative pursuits.
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