Portfolio Highlights 

Walk a Mile in Their Shoes – Case Study

Role: Lead Designer
Client: YWCA Hamilton
Years: 2022–2025
Project Type: Event Branding & Multi-Channel Campaign

Overview

Walk a Mile in Their Shoes is YWCA Hamilton’s annual fundraiser supporting women, gender-diverse people, and families impacted by gender-based violence. The challenge: refresh the event with a bold, inclusive, and accessible brand that could scale across digital, print, and physical touchpoints—while boosting participation and donations.

My Role

As Lead Designer, I drove the visual direction and executed creative across print, digital, and on-site assets. I collaborated with philanthropy and communications teams, donors, and vendors to ensure consistent delivery, strategic alignment, and a memorable participant experience.

Scope of Work

Visual Identity

• Event logo design and refreshed brand identity.
• Cohesive color palette and typography anchored by bold red.

Print

• Posters, postcards, banners, donor signage.
• Participant bibs (introduced bib tape to replace safety pins for better usability).

Digital

• Web banners, social graphics, participant social templates, email footers.

Onsite

• Branded t-shirts, shoe bags, directional signage, selfie wall, step-and-repeat backdrop, large-format prints.

Photography & Media Sharing

• Created photo shot list and introduced professional event photography standards.
• Implemented SmugMug for organized, external photo sharing with donors, media, and participants.

Design Approach

• Built an inclusive visual identity using strong typography and a vibrant anchor color.
• Ensured all materials were AODA-compliant for accessibility.
• Developed modular templates for annual updates without losing recognition.
• Integrated participant and survivor stories to deepen emotional connection.

Results

• Increased brand consistency across all platforms and touchpoints.
• Positive participant feedback on usability improvements (bib tape).
• Greater donor and community engagement year over year.
• Strengthened visual storytelling, enhancing the event’s profile in the community.
• Optimized visual branding across platforms, contributing to measurable growth in social media impressions (+39% year-over-year).
• Top Staff Fundraiser for 3 years in a row.

PROGRAMS USED

• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe Acrobat
• Canva
• SmugMug
• Microsoft Excel
• Microsoft Word

Pre-Apprenticeship Program Digital Ad Campaign – Case Study

Role: Lead Designer
Client: YWCA Hamilton
Year: 2025
Project Type: Digital & Print Advertising Campaign

Overview

YWCA Hamilton’s Pre-Apprenticeship Program provides free training and pathways to skilled trades careers. The challenge for the June 2025 campaign was to reach a broad local audience—particularly women and gender-diverse individuals—across both digital and print channels to boost awareness and drive program registrations.

My Role

I designed a suite of digital ad assets in multiple sizes for deployment across the Hamilton Spectator’s website and Torstar Network, along with a complementary full-page print ad in The Spectator. The creative aligned with YWCA’s brand while using bold typography, clear calls-to-action, and inclusive imagery to connect with the target audience.

Scope of Work

• Designed all digital ad variations (multiple dimensions for web placements).

• Created a full-page print ad for The Spectator.

• Adapted creative for takeover banners, display ads, and mobile formats.

• Ensured accessibility and brand consistency across all formats.

Results

• Takeover Ads (The Spec Homepage): 71,923 impressions, 373 clicks, CTR 0.52%.

• Display Ads (Torstar Network ROS): 30,303 impressions, 45 clicks, CTR 0.15%.

• Generated strong engagement relative to industry benchmarks for public awareness campaigns.

• Delivered cohesive cross-channel presence that reinforced brand visibility and call-to-action.

PROGRAMS USED

• • Adobe Illustrator
  • Canva
  • Photoshop
  • Adobe Acrobat

Vinyl Music Album Design

This album was developed and printed in 2021. The project included 3 concepts, from which the client picked one. It was refined, and adapted to the printed project, as well as supporting social media posts to inform audiences about the release.

PROGRAMS USED

• • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe Acrobat
  • Canva

MuleTide Event 2019 – Case Study

Role: Lead Designer
Client: Self-Initiated / Mule Spinner
Year: In Person in 2019 & Virtual in 2020
Project Type: Event Branding & Multi-Channel Campaign

Overview

In December 2019, the Mule Spinner hosted MuleTide, a festive concert celebrating the venue and offering guest musicians the chance to have their performances professionally recorded, mixed, and edited. The event doubled as a fundraiser for Over the Bridge, supporting mental health initiatives for musicians.

The branding challenge was to create a catchy, festive identity without leaning into heavy Christmas kitsch—something timeless enough to live beyond the event itself.

My Role

As Lead Designer, I created the event’s name, visual identity, and supporting creative assets, ensuring the brand was consistent, eye-catching, and adaptable across print, digital, and motion graphics.

Scope of Work

Brand Identity

• Developed event name and logo.

• Crafted a warm, festive visual style that avoided overly seasonal clichés.

Event Collateral

• Posters, stickers (which are still spotted around town today), tickets.

Digital & Motion Graphics

• Social media graphics and promotional content.

• Motion graphics for recorded performance videos.

Design Approach

• Balanced festive energy with design elements that could be re-used beyond a single holiday season.

• Created assets that worked seamlessly across print, digital, and motion to maximize promotion.

Results

• Sold-out event with strong community turnout.

• Brand assets generated high engagement online and in-person.

• Stickers became a lasting part of the local scene, maintaining visibility long after the event.

PROGRAMS USED

• • Adobe Illustrator
  • Canva

Video Editing & Assembly

This video was created as a Video Greeting Card for the Owner of Whitehall Homes on the 25th Anniversary of Whitehall Homes & Construction. The video features personalized wishes from partners, employees, and clients, set to Creative Commons Royalty Free music, and slideshow gallery of memories over the past 25 years. 

PROGRAMS USED

• • Vid Day
  • Adobe Premiere Pro
  • Canva
  • Adobe After Effects
  • Youtube Studio