Brand | Design | Photography
Women of Distinction
A night of recognition, built as a visual system.
Event brand, original photography and a coordinated set of print and environmental materials for Women of Distinction.
THE PROJECT
Created for YWCA Hamilton, Women of Distinction needed to feel celebratory, polished and consistent from the lead-up to the event through the room itself.
THE CHALLENGE
Carry one event identity across photography, print, stage-facing materials and signage.
THE APPROACH
Build the event system around a consistent visual language and original photography rather than treating each touchpoint separately.
WHAT WE MADE
We built a coordinated visual system for Women of Distinction, bringing together event branding, original photography and print and environmental graphics. The creative work had to hold together across materials people saw beforehand and the signage and stage-facing pieces they encountered at the event. Photography and design were developed as connected parts of the experience, giving the celebration a recognizable look throughout.
THE RESULT
A more cohesive event experience with recognizable visual continuity across communications and the physical event.